I’ve been wanting to podcast for a few years now. I get really inspired by lots of podcasts and radio shows I hear and have harboured a deep desire to record my own but didn’t know where to start or how to get going. I particularly love Jamie Cullum’s BBC Radio 2 show on Tuesday evenings. It’s only an hour long but packed with amazing old and new music, and informative and original content.
I happened to mention my interest in creating a podcast on music to an old friend called Dooban and it turns out he’d been thinking the same thing and already brought a microphone. We decided to join forces and give it a shot. We’ve recorded four episodes now and I’m looking forward to posting the first one in a few weeks at the beginning of April.
I thought I’d share some tips and experiences of getting a podcast off the ground from scratch as it’s a steep learning curve.
Choose a name, purpose, and intended audience
It’s important to think about branding from the start. I brainstormed loads of names and then checked to see if they were taken on iTunes. We made a shortlist and asked friends and family for feedback before deciding on ‘Main Source’. It’s a nod to our hip-hop roots but also indicates being a source of information and knowledge. The purpose was easy to decide on as we knew from the beginning that the remit of the podcast was going to be based on music and more like a radio show but with talking and factual content.
However, after recording a pilot episode, I realised that we weren’t on the same page regarding the audience. I was aiming my content at a general, non-specialized listener, but it became apparent that Dooban was thinking more in terms of our close friends who are music aficionados and would already know a lot of what we talking about. It was therefore important to have a discussion to pinpoint our intended listenership and pitch the content appropriately.
Get the technology and equipment
You need a microphone and editing software to make a podcast. Luckily Dooban is a DJ and very tech savvy, which has really helped the podcasting process. He’d already purchased a Blue Yeti microphone which is an excellent USB condenser mic that can be set to bi- or omni-directional recording formats. We use Ableton to edit the podcasts, though lots of people have recommended Audacity if you’re new to editing.
Decide on podcast format and plan content
There’s a number of decisions to make about the podcast itself: it’s length, frequency, structure, whether to include ‘features’, and theme music. We decided on an hour in length as that allows a good number of tracks and discussion between two people. We’ve chosen to post monthly as this seems a realistic commitment based on the time and effort required to write, record and edit an hourly episode. Based on our interests and the scope of the show, the monthly podcast features include ‘Cite the Source’ and ‘Fact Off’. This gives a bit of variety to the music-discussion format and plays on our interests. Dooban created a short 20 second jingle as our theme music. There’s lots of websites where you can find free or cheap intro and outro music such as the Free Music Archive.
There’s an incredible amount of preparation that goes into a podcast before recording. I recommend preparing an outline at least, if not some more scripted parts such as the podcast’s ‘opener’ and ‘closer’ for ensuring consistency. Ad-libbing might work for some podcasters but as our content is closely related to the songs we play, we need to do some research and gather facts in advance. We have a google doc file listing all episode ideas and show topics and we prepare a rough script that’s mainly in bullet point form to follow when recording.
Record your podcast
I highly recommend recording a pilot episode. If it goes well, keep it. If it doesn’t, ditch it. We ended up scrapping our first show as it was massively ambitious and we simply had too much content for a one hour episode. This only became clear after a long recording session and an even longer editing attempt. We quickly realised that 10 tracks was a good amount of songs with discussion in between. This also nicely divides the labour between us where we choose five tracks each on the monthly theme and do our research independently.
It can certainly be challenging listening to your own voice, trying to sound relaxed, or fighting a fit of giggles. But the beauty of podcasting is that it is not live so you can edit out any major fluffs. One’s improvement rate is massive after a small amount of practice.
Publish and promote your podcast
We wanted to record three podcasts before sharing them instead of producing them on the fly. This has also allowed us to check the format works, get feedback from friends and family, and also confirm our commitment to the project. We’re going to release our podcasts on MixCloud, the digital audio streaming platform. At the moment, we’re just doing it for fun and not pursuing monetization, but depending on our listenership and audience, we may move to iTunes in the future. We’ll be using our own social media channels to promote the podcast rather than manage an additional twitter/website/facebook stream.
Overall, I’d really recommend podcasting as it can be fun and rewarding. Though I’d also emphasize the significant level of commitment required to make it work. Planning episodes and finding time to record and edit is hard work so make sure the podcast is on something you’re passionate about. Lastly, don’t put off starting/continuing or get discouraged by feedback. Just go for it and enjoy it!